Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

الخميس ٢٦ سبتمبر ٢٠١٩

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Global Academic Conference, HSE hosted a symposium that is joint of international Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide Marketing & Management’, the big event aimed to market scholastic cooperation between scholars involved in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable customs & provider of Yonsei University and Korea Economy & Management Development Institute were partners.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers of this occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. a session that is special Marketing in Russia ended up being arranged, primarily by teachers from HSE, also it had been thought that it will be an excellent concept to keep a joint symposium at HSE in Moscow.

‘For GAMMA, this is the ever that is first to arrange educational tasks in Moscow. The theme of our symposium that is joint is and Asian perspectives in advertising and administration,’ said Professor Kim.

The region of Russian marketing is quite strong in business-to-business advertising. Korea has plenty of marketing scholars learning not merely B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. Which means that there clearly was huge prospective to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium is really effective and a good step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and publications. We now have international advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. You want to own a lot more people from Russia. We publish two formal journals with Taylor and Francis located in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and now we want to ask more Russian scholars from HSE – there are lots of capable scholars right right here – to your editorial review board. We aspire to introduce more Russian marketing research to your globe. We might be very happy to do have more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add different trade programmes and perhaps double-degree programmes, especially in the region of fashion and luxury advertising, that will be certainly one of Professor Ko’s regions of specialization.

Professor Ko views two challenges that are main marketers today. First, you can find technology problems. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. 2nd, you can find ecological dilemmas therefore the nagging dilemma of sustainability. A few documents on sustainability advertising had been presented in the symposium. Recently in Korea, serious polluting of the environment originated from China because of its increased activity that is industrial. Organizations must certanly be in charge of these problems but during the time that is same you will need to think of company sustainability therefore the important thing, he thinks.